How to Sell Products Online

Ever wondered what it takes to create a store with ecommerce capabilities, to sell your products and services online? I will make an effort to address the financial costs of creating a website, through which, you can sell your products.

1) The first thing that you need is a domain name. This is pretty straight foreward, you just have to go to a domain registrar, and purchase the domain name that you are interested in having.

Domain names are what you type in to get to your website. It's the DOT COM, DOT NET, DOT ORG, etc. It is essentially the "location" of your website. Domain names cost about $10 per year. When you look for a domain name, you just want to find the cheapest one possible, sense they essentially do the same thing.

2) The next thing that you will need to buy is webhosting. Webhosting is required to put your website online. Webhosting can cost anywhere from $2 a month, all the way up to $300 per month (If you want to buy your own server). A typical price for webhosting is $5 per month. In webhosting, to some extent, you get what you pay for.

3) After you have your webhosting, and your domain name, you will need to buy a shopping cart service. Although some hosts do come with the ability to create a shopping cart, they are usually fairly hard to manage, and you are better just creating your own. Shopping cart services will end up costing you around $100 per year.

4) Now that you have all the tools for creating your website, you will need to buy a software, known as a WYSIWYG. A WYSIWYG is a software that allows you to create a website online, without having to know much, or any technical skills. You just point, click, and type to create your website.

As far as WYSIWYG's go you really have 2 options.

a) SharePoint - Made by Microsoft. Costs $300
b) DreamWeaver - Made by Adobe. Costs $400

5) Now you need an auto responder. This is what allows you to create a mailing list, and then send emails to the people on it. This is the best way to contact your customers, and you can also use it to contact employees. An auto responder software, will cost you quite a bit. If you have an extremely small mailing list, you will have to pay at least $18 per month. If you have a big one, you could easily pay up to $150.

6) Finally, once you have your website completely set up, and you have everything ready, to start taking and placing orders, you will need to start promoting your website. This entails 3 things.

a) Hire an SEO Consulting Firm - These companies, know how to make your website target different keywords, so that you can get lots of visitors from the search engines (a.k.a. Google, Yahoo, etc.) These will cost you a minimum of $1,000, but it is only a one time fee.

b) Link Building - Now you need to let Google (and the other Search Engines) find your site. To do this, you will need to do various procedures, such as submitting your website to the Search Engines, sending your links to directories, etc. You can usually find a descent service, who will do this for $100. You will want to repeat this process every 3-4 months.

c) Finally you will want to continually do research on your own, in order to find good PPC (Pay Per Click) keywords to buy, and to take advantage of new markets. In order to do this, you need to buy a keyword software. You'll almost deffinately buy WordTracker, as it is hands down the best software available. But, it costs $300 per year!

So, in order to create a website that gets many page views, can be found in Google, and has ecommerce capabilities, you would have to pay about $1,000 per year, and you would have to pay an additional one thousand dollars just to begin doing this.

Article Source: http://www.article-gems.com/

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