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Collaboration Beats Competition If you're concerned about how to approach a potential joint venture partner (notice I'm not using the word competitor), how can you do that, especially if they're not known to you? Simple. Buy something from them, and then use that transaction as your introduction, e.g.: The Power of Nice Think about this. On a day to day basis you make similar judgments about businesses that you deal with, based on all these kinds of factors just mentioned. That's the reality. And we talk about those experiences to our friends, don't we? Does Your Message Match Your Market? Armed with that information of who your typical customer is, your message should be written with that person in mind. The writing style should match what that person would expect to receive. If they expect formal, write formally. If they expect casual, write casually. If they're in an industry or club that uses its own language or jargon, identify yourself as one of them by including language that proves that. If you sound like an outsider, you'll be treated like one – and your message will be rejected. A.L.O Technique -- Use Testimonials Where you see the small ‘n' in the code, replace that with the number of recent feedback ratings you want to show, and eBay will do the rest. The cool part about that is that the feedback will be continually kept up to date automatically. The BIG Lesson of the Month - Sell With Personality! All of this advice applies to your eBay listings just as it does to any other selling environment. People are people. Businesses don't buy anything, people do. Bids and Pieces - Are You Using Video Yet But here's the part you're gonna' love - even other sellers who also had four tickets plus a parking pass in sections equal to ours didn't get nearly as many bids or sold their tickets for the amount we received! Renegade eBay Strategy-- The Unexpected Gift This begs the question, what are YOU doing for your customers that's unexpected? Do you send out a free gift with every order? Sometimes It All Just Goes Wrong The lessons here should be obvious to you. When things go wrong, customers don't care who's to blame, and it really shouldn't matter. If it was a supplier, take the issue up with them, but don't get the customer involved. If You Only Read One Column, Read This One! Simply fill in the blank with your industry, follow the pattern of he sales letter in the ad, create a 10-12 page PDF report with clear instructions of ‘what to do next' at the end, and voila, you can hook customers on eBay for what you REALLY want to sell them on the back end. How To 'Up-Sell', 'Cross-Sell', & 'Bump' Assume that the customer will take advantage of your offer. Be confident. Try and convey that MOST customers take the upsell, cross-sell or bump. It's the normal course of action. What Do Customers Really Want? Guess what? What you REALLY offer is also what customers REALLY want. When you refer to the end result clearly in your advertising, promotion, eBay listings, whatever, then it's a very strong persuasive proposition that naturally urges customers to buy from you. It's Movie Time Well, my mentor, Dan Kennedy, who you may or may not be familiar with – he's the guy behind many successful infomercials on TV, like ‘ProActiv' – he's also responsible for the success of countless entrepreneurs. Dan has put together a revolutionary DVD ‘adventure' that will probably be the most unusual 93 minute DVD movie you will EVER see - and the most USEFUL one you'll ever own, really! Renegade eBay Strategy-- Subtitle Secrets I saw a great example of this recently when I went to buy a battery for my Dell laptop. You can see the search results page that came up in Exhibit B. Guess which listing I clicked on and bought from? eBay Feedback -- Keeping it Positive Unlike most eBayer's, I haven't fallen into the trap of believing that you can never have too many feedback ratings. I'm convinced that you can reach a point where having thousands of ratings makes you look unapproachable to buyers – like a big, impersonal business. The Secret Shopper Secret By the way, our friend had no idea that the receptionist was lousy, because he's never secret shopped his own business. A.L.O Technique -- Give Buyers a REASON to Buy Amazon shows what percentage of people buy a particular product How To Make Your eBay Listings Stand Out From The Crowd This ad for Benjamin Moore paints makes use of the colors in the sky to create an ever changing jumbo color ‘swatch' How Much Money Are You Losing? Affiliate sales to my email list have done something fantastic! I believe it has hit a critical mass. What the heck does that man? Well, it has hit a point that i make more in a week pitching other people's products then i do selling my front as end products! No Listing Fees For September -- What's the Scoop? Before you get too excited, as with all offers from big companies, there's some small print to be aware of. Note that your starting price needs to be $9.99 or less, and you MUST buy at least a gallery upgrade at a cost of 35 cents. There are some exclusions, such as all eBay motors listings (which are popular year round). Rewarding Research The fact that more than ¾ of eBay visitors go directly to the search box as their first action is an extremely important thing to understand. It means that above all else, your title is what will attract someone, not the fact that they're browsing a category – because the facts show that only a very small percentage of people do that. Renegade eBay Strategy- Lessons from The Rainforest Café You can learn an important lesson from this. Many many people are members of loyalty programs such as frequent flyer miles, credit card cashback, cruises, gas stations, hotels, grocery stores, book stores, etc. Why? Because they feel as though they'll gain benefits and perhaps even be treated as special, a valued customer. Plus, it's been noted that consumers who are enrolled in these programs tend to spend more than non-members. Certainly my own experience bears that out. Can You Compete With Google? Let me ask you, before you knew this story, would you have thought it was possible to compete with Google? I suspect not, but what you've just read indicates that there's probably a chink in the armor of every large company. Find that chink and you've found a goldmine. Can you see where this is heading? Name Your Price So, is there a premium version of what you sell? If not, can you create one? Approximately 20% of customers are known to opt for the very best you can offer, regardless of price. Why Your Email Might be Misunderstood According to ‘The Academy of Management Review', they found that most people view the content of emails as more negative than they were intended to be. What's more, even emails that are written as a positive message are often interpreted by the recipient as neutral. 2 Hotels I always like to have a glass of water by my bed as the air-conditioning tends to dry you out, and in this case a complimentary bottle of water was available, again within easy reach. Oh, I almost forgot…yes, the alarm clock was super easy to set. Profiting From 'Want it Now' apparently an in-demand romance novel. As you would expect, there were no listings for this book on any of the eBay auction sites, but a quick search on Amazon.co.uk revealed that it's available from multiple sellers for less than $1. What's more, the sequel, ‘Back in the Boss's Bed' was also available at a similar price. I'm not making this stuff up, honest! A.L.O Technique - A powerful, attention grabbing headline Advice... Facts You... Last Minute... Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... At Last... Growth... New... Show Me...Bargains... Hate... Breakthrough... Share...How Much... Protect... The Truth Of... Discover... How To... Rewards... Yes... Come On, Take Some Responsibility! Again, this is something I'm doing right now. You have all of your customers and leads in an autoresponder series, right? Good, then try the following strategy…. A.L.O. Technique - 'PayPal Verified' Logo in Listings Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated. Why? A fascinating study in human behavior I'm sure you'll agree. What's the implication for our eBay business? Simply, you MUST give a reason for every item you sell. Why? Because it makes a huge difference in the mind of the prospective buyer. Beware of Spoof e-mails I'm sure you're alert to emails that claim to be from eBay or PayPal, but that are in fact maliciously phishing for your login details. A.L.O. Technique - 'PayPal Verified' Logo in Listings Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated. 3 ListingS You MUST Always Be Running on eBay The ‘fixed price' listing on the other hand is, as the name suggests, one price for the duration of the listing. This satisfies anyone that wants to purchase the item immediately. Psst Buddy…Let's Blow This Joint! Fair, no, but welcome to life on eBay. There are a couple ways around this though and I highly suggest them. Use either; yoursitedotcom or yoursite-dot-com. If you are really gutsy you could get crazy and pull one of these; yoursite. Bids and Pieces – July Have you downloaded the free eBay toolbar yet? If not, go and do it right away. But I Don't Know What To Sell If you want the fastest shortcut to success, you need to invest in my H3 training workshop DVD's (see the enclosed offer). Newsletter subscribers get the best deal by the way, a substantial discount that will more than pay for your annual subscription. Renegade eBay Strategy - Learning From Your Competitors Knowledge is most definitely power when the knowledge is applied in a smart way. Gain accurate knowledge of your competitors and use that information to dominate them by making your products and services superior. Starbucks Screws Up By this point, I was fed up and just wanted to leave – I'd had plenty of time to work out that with the traveler box of coffee, the box was in fact free (it was the same price as the equivalent amount of coffee sold in cups). I dropped the issue of the extra box and instead asked for two Venti cups (the largest size) full of hot water. Two Simple Words That Can Transform Your Business I was raised in a small community in Britain and my parents taught me to ALWAYS say please and thank you. I'm glad they did that. Unfortunately words like these and other courtesies seem to be vanishing from many peoples vocabulary. When was the last time a business sent you a thank you card for being their customer? Perhaps at Christmas time, but I suspect that many companies do that because it's expected of them, rather than because they really want to. What 's You Password? Unbelievable. Well, to me it's unbelievable. Please don't tell me that your favorite password is in this list, I'll be very upset. Get Over Here Even the package you ship the product in should feature your website URL. I want every postal employee to see it as well as the customer. I print my website URL right on the shipping label, but you could also do a bright sticker on the box to achieve the same trick. Most office supply stores sell labels that you can run through an inkjet or laser printer. If they're color, so much the better. What Can Monty Python Teach You About Business? The show had been carefully crafted to leave the audience feeling really good at the end, MUCH more than any other show we saw that week. And isn't that what theater should be about – a positive experience, escapism etc? Regardless of your personal views on this, the point to note is that the show left us on a high note - the feel good factor was on overdrive. Bids and Pieces It might surprise you to hear that the media apparently reported a false story. It doesn't surprise me at all, and I'll tell you why. Years ago I managed a celebrity in the UK by the name of Paul Daniels. He was the ‘Johnny Carson' of Britain, and his TV shows were broadcast in 43 countries over a period of at least 15 years. During his A Tale of Two Taxis So imagine the scene, literally thousands of people standing in line for taxis that were nowhere to be seen - just an occasional passing blip on the horizon, far away. Taxis were as rare as a Nintendo Wii in a retail store. Renegade eBay Strategy - How to Win In A Competitive Market This is a strategy that you don't often see used in the retail world, even though it's incredibly powerful. However, I looked around for you and I did find a couple of examples to show you. In the example below from Staples, you can see how they bundled products by adding free bonuses to an existing product. Welcome to 'My World' searches on your main account that will stay on there permanently, does that make sense? Obviously those searches will be for your own products, as an additional way of promoting them. The USPS Lesson Speaking with the friendly clerk at my local post office, he told me that even they were not fully equipped to deal with the changes. The whole affair has been handled badly in my opinion. It sneaked up on most people and left them frantically running around trying to learn and implement the new system. If you can't get the right advice even from the source, then you know something's up! 3 Ways to Make Money on eBay The third way you'll find bargains is from private sellers who simply don't know how to use eBay efficiently to get the best price for their items. As a result, the items don't reach the kind of price they'd hoped for. eBay To Go What this means is that when you insert the widget in the site or blog of your choice (see the list below) ONLY your listings are displayed! And why would you want people buying from anyone but you? W.I.I.F.M. Even with the most mundane products or services, it is never just a case of buying an item for the sake of it, there's always some kind of ‘pain' behind the purchase, an issue that needs to be resolved. Lock that point in your brain, it's vitally important to selling successfully on eBay. 4 Mice, a Priest, & A Chainsaw If you're the kind of person who has a lot of fun on a daily basis, bouncing out of bed in the morning, ready and eager for the new day, then I hate to burst your bubble but you're in the minority. Personally, I'm a very positive person but like most people I still get down from time to time, and occasionally I'm under a lot of stress and pressure with deadlines and commitments. I suspect you can relate to that. Dumb & Dumber So I took my best guess about which version to buy, grabbed the product and went to pay. At this point the cashier gave me a blank look and said the product didn't have a price on it. I always thought that scanning the barcode thingy was all they needed to do, but apparently I was mistaken. It was a new item and it wasn't showing up in the system. 7 Reasons Why You Must Use eBay in Your Business Without Delay In real world terms, people who have an interest in topic ‘x' will frequently check on eBay to see what's available on that topic. What's new, what's different. They do that mainly by entering keywords related to the topic in the eBay search engine, and to a lesser extent by browsing categories that relate to their interest. Renegade eBay Strategy- SALE This is an excellent innovation, and the fact that it's free makes it even more commendable. Management at eBay deserve a pat on the back for this one… Have You Thought About Selling Fashion? Second, take good photos. I cannot emphasize enough how important good photos are in any listing, but especially in a category such as fashion. How to Avoid Unpaid Items Some high bidders will quibble over payment even when they DID know what the shipping costs were – if the costs weren't clear, you are asking for a buyer to complain that they didn't Who Cares Wins I'm not making this up, I wish I was. At that point I was feeling absolutely thrilled that I'd escaped with only having to go outside in the freezing cold in the middle of the winter and drive 15 miles - it was a relief to know that I'd intercepted the sequence of doom, before my box had got to the throwing over the fence part. Stats and Trends. Pricing your Items eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift Grabbing Buyers From Reviews & Guides eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift Profiting from the Weird and Wacky eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift Why You Must Join a Mastermind Group eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift

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